Direct Store Delivery (DSD) is a process by which manufacturers sell or distribute goods directly to the point of sale along with additional product or market related services. Such goods are not sent to any location via any third party logistics firm. It is also used in situations where bypassing distribution centres can reduce operational costs.
Other benefits of Direct Store Delivery (DSD) include the retailers having greater control over their inventory as they communicate directly with the suppliers. This also leads to sales growth.
Among the various industries, DSD is most popular in the food & beverage industry as it helps to minimize supply chain time. This helps to maintain freshness of items which is of top priority in the food & beverage industry.